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Guest Blog

Parents: You Don’t Have to Keep Up With The Joneses to Dress Your Kids

It used to be that pressure on parents to buy kids the latest trainers or designer top started as they entered their teenage years, but kids are becoming more and more label conscious from an earlier age. In school this problem is solved to some extent by the wearing of uniform, as if everyone looks the same it is hard to tease a child for wearing the wrong skirt or jumper. Non-uniform days and after school can be a political minefield though, with kids desperate to fit in with the trendy crowd and be seen in the right gear. As a parent, it is often hard to know what to do for the best and there are several approaches which can be tried.

Buy The Designer Gear

The first and most straightforward approach is to give your child full rein in what they wear and allow them to choose for themselves their clothes and shoes. This isn’t a budget option though and parents could easily end up shelling out more than they can afford, and it simply is not worth getting into debt to give your kids designer trainers. There is also the problem of teaching children the value of money and that things have to be paid for, and giving them everything they want, when they want it is not doing anything to drive that message home.

Get Alternative

Buying children’s clothing doesn’t have to mean a stark decision between Primark or Prada. Making a conscious decision to step away from the more well-known brands can mean that you and your children don’t get caught up in the competitive clothing wars in the playground. Brands such as Phister and Philina do ranges for kids up to 10 years of age and their funky designs are unusual and appealing to both parents and kids. Phister and Philina is designed and made in Denmark, and you can almost guarantee your child will be the only one in the playground wearing the clothes.

Second Hand

If your kids are obsessed with a particular brand rather than having the very latest item, buying second hand clothes can be a good way of indulging them and keeping costs down at the same time. Car boot sales, charity shops and jumble sales can turn up huge bargains, or get together with other parents and organize a circle to hand down clothing from one child to the next. Second hand clothes stores are making a comeback across the country, and selling there can give you commission to spend on some more clothing in the next size up.


Part of growing up is developing confidence, and children should never be made to feel awkward or ashamed of what they are wearing. Not every parent can afford the designer items and as long as a child is happy with their clothing they should be unconcerned by the reaction of others. Bullying others because of their clothing choices is never acceptable, and schools will take steps to stamp this out as soon as it occurs.



About Dangerous Lee

Writer of essays, short stories and Ask A Black Girl. Author of Keep Your Panties Up and Your Skirt Down & The Half Series - When Black People Look White. Webmaster of DangerousLee.biz.


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